While a professional SEO company can provide valuable services to their clients, unethical SEOs that use overly aggressive tactics or that violate the guidelines of the major search engines may actually harm your rankings – or even cause your site to removed from the search engines altogether.
Here are three things to consider before you hire a search engine optimization company:
- Be wary of any SEO firm that sends you an email out of the blue.
In reality, good SEO companies don’t do this – spammers do this. Quality SEO firms are too busy doing actual SEO work to be sending out unsolicited emails to everyone and their brother. - No one can guarantee a #1 ranking on Google.
If an SEO company claims that they can guarantee rankings on Google, allege a special relationship with the search engines, or anything else that sounds too good to be true; walk away or hang up the phone immediately. Ethical SEO firms do not make unrealistic promises or false claims. - Be careful if an SEO company is unclear about how they plan to optimize your site.
SEO consists of two key factors, which are on-site optimization and off-site optimization. These elements include things such as keyword research, Meta tag and web copy optimization, and building inbound links to your site. If you hear terms such as ‘Cloaking’ or ‘Doorway’ pages stay away!
Although there are additional things to consider before hiring an SEO company, most all the unethical ones can be weeded out by keeping the above three factors in mind. As with any service, make sure you do your homework and ask a lot of questions before making a commitment.
Find more information about SEO.
EPORIA eCommerce Solutions 