Archive for the ‘Web Design’ Category

For the consultative sales professional, this is the chance to grow your career exponentially with a game-changing organization in the world of eCommerce! As an Inside Sales Rep for EPORIA, you are joining a company with a clear vision, meaningful revenues and a proven, scalable business model. For the last decade, EPORIA’s end to end SaaS eCommerce solutions have been providing clients with the power to merchandise, market, drive sales and grow business. We are investing heavily to strengthen our core infrastructure and key position in national markets and your primary mission as Sales Rep is to help spear head this expansion. You will discover a fresh, challenging, sales opportunity as you target top C-level decision makers of mid-sized businesses nationwide, presenting our platform and full service marketing.

Your primary mission as an Inside Sales Rep is to spear-head the expansion of your respective territory.

Your proven success selling SaaS solutions through a consultative process to companies with 500-5,000 employees will enable you to comfortably call on C-Level executives within the mid-market. A hunter mentality and hunger for new business will allow you to reach your quota.

Comfort with CMS,CRM and Microsoft Office assists in getting you up to speed. Above all, your innate desire to learn and expand your business acumen is what will make you a great fit into our culture and team. This is the chance to tap into your entrepreneurial spirit and develop your own territory.

If this position sounds like a fit, apply today. Send your cover letter and resume for immediate consideration. hr @ eporia.com


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More than an online store or informational resource, your website is often the first experience visitors have with your brand and products. The images your site contains directly affect the overall perception of the quality of your products and perceived trust in your brand. This is even more critical for high-end retailers and manufacturers who sell premium and luxury brands.

Product photography — impacts brand perception

  • determines the perception potential existing customers have about your brand and will significantly influence purchase decisions
  • influences how long visitors will stay on your site, conversion, and repeat visits
  • must speak to your target market and their values to instill trust in your brand
  • can make your brand stand out from your competitors and help establish you as a leader in your industry

Ultimately, high quality professional product and lifestyle photography that captures the right look and feel of your products will increase your customer loyalty, brand image, and sales. Do you have current imagery to build brand value? Is it the right message? Our clients tap into on our in house photography studio and digital design services. We welcome conversation, enjoy the creative process, and look forward to any challenge. 877.276.2402 or info@eporia.com.

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Latest EPORIA News: EPORIA eCommerce redesigns Alaska Smokehouse gourmet food website in time for the holiday shopping season, resulting in rave reviews from customers and increased site traffic, conversion and sales.
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EPORIA Serves Up D’Artagnan Gourmet Food eCommerce Website with Unprecedented Results

EPORIA and leading gourmet food purveyor D’Artagnan announced that D’Artagnan’s eCommerce website, which was launched in October on the EPORIA platform, generated higher online sales for the months of December and January than the company has ever seen, with January seeing double digit sales growth over 2009.

“Launching in time for our busiest season was key for us, so we could capitalize on holiday traffic and convert visitors on the new platform,” said Katie Holler, Director of eCommerce for the 25-year-old gourmet food company. “EPORIA helped us every step of the way, from design to implementation, and met our tight timeframe with a week to spare!” The two companies collaborated closely to accomplish this feat. “As a result,” says Holler, “we had the best December online in the history of the business, and the month of January was up 17% over last year.”

Recognizing the desire for increased online sales and a richer online presence for its expanding clientele, D’Artagnan selected EPORIA for their focus on results, and for the platform’s robust feature set, which is perfectly suited to an elite gourmet food brand like D’Artagnan.

The website’s extraordinary results began immediately after launch. EPORIA’s search engine friendly platform and comprehensive SEO expertise led to rapid indexing of the new website’s pages–nearly 90% of the new pages were listed in search engines within just days after launch. “We were extremely impressed with the results,” says Holler. “Just two weeks after launch, our rankings on the first three pages of search returns increased 400%. I’ve never seen a site index so fast.”

“From the day we launched, our daily order volume and average order value have seen double digit increases and our conversion rate has already nearly tripled,” Holler reports. In the due diligence phase of researching potential eCommerce solutions and partners, Holler often told the EPORIA team that the EPORIA eCommerce solution sounded “too good to be true.” Since the launch, Holler confirms that “we can now see the results for ourselves, and it’s true—EPORIA really is that good. And on top of it, they offer a great value for your investment.”

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Contact us to learn about how we can help grow your business online.

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Your web site’s primary and secondary navigation is important to users, search engines, and the overall success of your site. User-friendly site navigation is important to help both search engine crawlers and visitors find their way through your site. Therefore, the easier you make this process, the more pages search engines will index – and the more pages your site visitors will view.

The following are key areas to consider in establishing or reviewing the navigation structure of your web site:

  • Top or Top-Left: A sites primary navigation should be found at the top and bottom of the page, or along the top left side and bottom of the page. This is how users expect to find navigation.
  • Consistency: Your site navigation should be consistent on every page of your site.
  • Simple: Your navigation shouldn’t require much thought to use. Try to keep it as simple as possible.
  • Links to Home Page: Every page of your site should link back to your home page through your logo, top/left navigation and the bottom of each page.
  • Links to Contact Us Page: Every page of your site must contain a contact us link. There harder you make it to find your contact information, the less credible your site will be perceived.
  • Links to About Us Page: This is another page that should be part of your navigation structure site wide. Like your contact page, the About Us page also adds to your credibility. Make sure you’re sharing your story.
  • Links to All Main Sections: Your main navigation structure should link to all of your site’s primary areas.
  • Indicate Current Page: Through the use of breadcrumb navigation or other means, make sure the current page is easily identified in the navigation.
  • Proper Categories/Departments: If navigation is a big job for your site, take some time to think about dividing your navigation into sensible categories or product departments.
  • Accurate Descriptions: Link text (or image text links) should adequately describe the destination page that the link will take your visitor to. Very few people will click on a link that doesn’t make sense to them.
  • Use Alt Tags in Images: If using image-based navigation, make sure you’re using image alt text.
  • Link for Experts and Newbies: Your site navigation should be just as understandable by newbies as well as experts in your industry.

Keep in mind, that the better your site navigation is thought out and implemented. The more likely search engines and visitors will access more pages of your site. How’s your navigation looking? Is it clear and easy to understand? If not, make it a priority to improve it.

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In this final post of our series on Guidelines for Good Web Design, we’re wrapping it up with the element that ties all of the other pieces together – consistency.

Consistency is critical to good web design to ensure everything matches. Heading sizes, fonts, colors, spacing, navigation, etc. Good web design should be consistently themed to be coherent from one page to the next and within a single page. Consistency is the most important factor that separates websites that are taken seriously and those that are not. Therefore, if you’re in the business of selling online, consistency in your design should be at the top of your priority list.

Consistency in your site design is about being professional. Inconsistencies in your web design are like spelling mistakes – they lower the perception of your professionalism. Whether your design is simple or complex, keeping it consistent will make it appear more professional and trustworthy in the eyes of your visitors.

The simplest way to produce a consistent web design is to do a lot of thinking and second guessing about how your visitors will use your site before it is ever taken live. Also, having good CSS stylesheets can be of a tremendous help in ensuring a consistent and visually appealing design.

Putting it All Together

As previously posted, the Guidelines for Good Web Site Design include the following elements:

  • Design for Scanning – Your site should be easy for your visitors to scan to find the information they’re looking for.
  • White Space – Effective use of white space makes your design look cleaner and helps to keep visitors on the path you want them to take with less distractions.
  • Site Navigation – Your site navigation should be obvious and provide your visitors with a clear sense of where they are on your site.
  • Design to Build – Out of this world web design is great, so long as it isn’t complex to the point of being a barrier to building your site.
  • Text and Formatting – The text you choose for your web site is among the most important design elements you need to consider. Put serious thought into fonts, text colors, font sizes, spacing, etc.
  • Usability – Think about who will be visiting your site, what they want, and what you want them to do. If your site is challenged from a usability perspective – it will also be challenged in creating significant conversion rates.
  • Alignment – Think of the alignment of a site’s design as a grid, with everything fitting squarely in place. The effective use of alignment can also have a positive effect on your conversion rates.
  • Crisp and Sharp Design – Think at the pixel level like a professional web designer would to ensure your design elements look as crisp and professional as possible. Fuzzy graphics, or poorly done text as images, only take away from the professionalism and trustworthiness of your site.
  • Consistency – As addressed in this post. Consistency can be considered as the glue that binds. Regardless of the elements you chose for your site design, consistency is among the most critical.

Click on any of the above links to read the previous posts in this series.

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Crisp and Sharp Web Design

Keeping your web site design looking crisp and sharp requires thinking at the pixel level. Sure, everything in your CSS will be pixel perfect, but in software such as Photoshop you’re going to have to work for it. To achieve a sharp design for your images and graphics you have to:

  • Keep the edges of your images snapped to pixels, which may involve manually cleaning up shapes and lines if you’re working in Photoshop.
  • Make sure any text that is created as an image is sharpened or smoothed for the best effect to match the rest of your web design.
  • Ensure you use high contrast were appropriate to clearly define boarders.

Look at your site, is it truly crisp and sharp across the board? If not, it’s time to start thinking in pixels.

Previous Post – Part 7 of 9

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