In today’s undeniably difficult economic climate, all businesses are cutting costs. Some are tempted to skimp on their investment in ecommerce, viewing it as a marketing expense rather than a line of business. That is a mistake.
Online retail is growing at 12 times the rate of brick and mortar.
Internet Retailer has announced that online retail sales growth slowed in the third quarter of 2008. It sounds ominous, but the key word there is not ‘slowed’, it’s ‘growth.’ Consumers are increasingly buying online, often in lieu of buying in brick & mortar stores. In fact, the web has become the channel of choice for most shoppers, and the big spenders love that level of control when buying luxury items.
Over time, this trend will only increase, and you will significantly hamper the growth of your business if you’re not prepared.
What have you done to market your website today?
Leave a comment