Guidelines for Good Web Site Design – Part 1 of 9

Design for Scanning
A great web site should clearly provide information to its visitors. This being the case, it’s important to remember that people don’t read web pages (at least at first) they scan them for the information they want. Since you know that visitors scan your pages, it’s critical that they see what you want [...]

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SEO Page Titles and Meta Tags are Alive and Well

Often when reading about SEO online, it’s common to come across suggestions that you shouldn’t spend much time on your page title tags or keyword and description Meta tags. Many SEO articles even say that you shouldn’t even bother with keyword and description Meta tags. So what is a good webmaster or site manager to [...]

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5 Tips for a More Compelling Homepage

We’ve all heard that the homepage is the most important page of our web site. Even though this has been ingrained into our brains over the years, many of us are still guilty of wasting this precious piece of online real estate. So now it’s time to look at your homepage with an objective eye [...]

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Five Questions to Ask Yourself About Your Website

Five questions are hardly enough to cover everything you need to address to make your web site as successful as it could possibly be. However, you need to make sure these basics are addressed. Often people believe they’ve covered the following five questions until they’re really put to the test.

Is your site navigation “really” easy [...]

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For Website Design, Looking Good Isn’t Enough

In the good old days, it was enough to simply have a website. After all, Kevin Costner told us that, “If you build it they will come”. Today, any online retailer will tell you that Kevin’s old saying is just that; an old saying.
An online business consultant will tell you that great website design will make a big [...]

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Keyword research to get your website link juice flowing

Last week we talked about building inbound links to augment your SEO. This week, we’ll talk more about the details of link creation, including keywords and content.
As with anything related to SEO, it is imperative to use the right keywords in when building links. Using the same wedding photographer example that we used last week, your first step would [...]

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More Ecommerce Tips to Increase Online Sales

Yes, we are starting to sound like we only know two words, “increase sales”. However, you have to admit these are pretty important words for any business. Especially for an ecommerce website where your next competitor is just a click away waiting to take your customer if your game isn’t better than theirs.
Now there’s another [...]

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Increase online sales by improving your website’s home page

Sometimes it’s hard to look at your website’s home page with a fresh set of eyes, especially if you’ve been looking at it for years. However, it has to be done. The home page is the most important page of your site, and it has the biggest influence on whether your visitors stick around and buy [...]

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Design your website to be sticky like glue

OK, so someone did a search on Google, and they’ve landed on your web site. Now what? Will they read what they’ve found, click to another page of your site, or simply hit the back button on their browser and say bye-bye?
Regardless of how fantastic your site is, you will always have a percentage of [...]

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Time to stop fixing your website and replace it?

As online retailers have gained more experience over the years, they’re finding that trying to hobble together numerous temporary fixes to their existing websites no longer makes economic sense. In most cases it’s better to simply toss the old site, upgrade their online business to a higher-level ecommerce solution and start with everything tied together correctly.
It [...]

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