Posted in Internet Marketing, eCommerce, tagged abandonment, business, eCommerce, internet, marketing, sales, shopping cart, Web Design on May 18, 2009 | Leave a Comment »
It is estimated that online shoppers abandon their ecommerce shopping carts during checkout at a range between 25 percent (Andersen Consulting) on the low end and 78 percent (Bizrate.com) on the high end. The following are among the most cited reasons for cart abandonment.
Lack of product and contact information
Prices on site too high
Shipping/handling costs too [...]
Posted in Internet Marketing, SEO, tagged eCommerce, local search, search engine optimization, SEO, technology, Web Design on April 17, 2009 | Leave a Comment »
Many websites, especially those that only sell online, are not maximizing the potential that local search optimization offers. It isn’t uncommon for pure play online businesses to think that their geographical location is of little importance since they sell on a nationwide or worldwide basis. However, this couldn’t be further from the truth.
In today’s online [...]
Posted in eCommerce, tagged business, eCommerce, ecommerce design, ecommerce merchandising, Internet Marketing, online marketing, Web Design on April 10, 2009 | Leave a Comment »
Being successful in the world of ecommerce is dependent upon many disciplines such as merchandising, marketing and design. This being the case, often basic areas of improving conversions for an ecommerce website aren’t fully thought through or applied. The following ecommerce tips will help you to increase your conversion rates for greater sales success and [...]
Posted in eCommerce, tagged business, eCommerce, ecommerce platform, ecommerce software, Internet Marketing, marketing, selling, site, technology, web, Web Design, web development, website on January 14, 2009 | Leave a Comment »
The web is like everything else in life; it constantly changes. This being the case, what may have worked for your business online a few years ago, may no longer be working today. This is why it is critical to choose an ecommerce platform that is highly scalable that can continue to grow with your [...]
Posted in eCommerce, tagged business, e-commerce, eCommerce, Internet Marketing, marketing, online sales, sales, selling online, technology, Web Design on December 31, 2008 | Leave a Comment »
Increase your online sales, increase your online sales, and increase your online sales some more… Yes, we sound like a broken record. However, breaking records is what successful selling is all about.
Use the following checklist to take “another” look at your site with your eye focused on converting your site visitor’s into paying customers.
Test, test [...]
Posted in Web Design, tagged business, eCommerce, technology, web content, Web Design, web site design, website design on October 1, 2008 | 1 Comment »
Design for Scanning
A great web site should clearly provide information to its visitors. This being the case, it’s important to remember that people don’t read web pages (at least at first) they scan them for the information they want. Since you know that visitors scan your pages, it’s critical that they see what you want [...]
Posted in Internet Marketing, tagged business, eCommerce, technology, Web Design, web development, website design on August 27, 2008 | 2 Comments »
Five questions are hardly enough to cover everything you need to address to make your web site as successful as it could possibly be. However, you need to make sure these basics are addressed. Often people believe they’ve covered the following five questions until they’re really put to the test.
Is your site navigation “really” easy [...]
Posted in eCommerce, tagged business, eCommerce, marketing, online, sales, selling, technology, Web Design, web development, website, website design on June 26, 2008 | Leave a Comment »
Yes, we are starting to sound like we only know two words, “increase sales”. However, you have to admit these are pretty important words for any business. Especially for an ecommerce website where your next competitor is just a click away waiting to take your customer if your game isn’t better than theirs.
Now there’s another [...]
