4 More Tips to Increase Online Sales

If you sell online (or anywhere else for that matter) you should always be looking for ways to sell more. The following tips can help you gain more sales from both existing and new customers with little to no out of pocket expense. Clearly list all products and services your business offers on your website, [...]

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If Content is King, Then Marketing is Emperor of the Universe

Over the years, I have read hundreds of articles, blogs, and forum discussions about the separation line between content and marketing. Do you write content first, then market around it, or do you do the marketing first and then create content for padding? It’s a business version of that other old question about the chicken [...]

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4 Rules of Tweeting – Making Twitter Work for Your Online Business

Last week we wrote about Twitter, a microblogging platform that allows you to have a real-time conversation with your online audience. Since we covered some of the benefits of using Twitter to promote your business, it’s time to discuss the best way to leverage those benefits.  Using Twitter for marketing is a delicate balance, just like using [...]

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Twitter – Tweeting to Promote Your Website

Unless you live in a web-less world, you’ve probably heard of Twitter by now. If not, I suggest you try out a great new search tool I’ve found called Google. Twitter is a blogging platform designed around conversation, rather than information. They accomplish the give and take of conversation by restricting everyone to one short [...]

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SEO (search engine optimization) vs. PPC (pay-per-click)

Surprisingly a lot of people involved in ecommerce have heard of SEO (Search Engine Optimization) and PPC (Pay Per Click) advertising, but they aren’t really sure how they work or which is the best for promoting their website. SEO refers to the natural search engine results which are free, opposed to PPC ads (sponsored results) [...]

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