Posted in Internet Marketing, eCommerce, tagged business, cross-selling, eCommerce, Internet Marketing, marketing, online sales, sales, up-selling on December 7, 2009 | Leave a Comment »
The art of effective cross-selling (offering related items) and up-selling (suggesting more expensive alternatives) on your product pages can make a significant difference in the overall sales volume and conversion ratio of your ecommerce website.
Effective Cross-selling and Up-selling can Increase:
Average order totals
Conversion rates
Exposure to higher margin items and best sellers
Awareness of the depth of your [...]
Posted in eCommerce, tagged business, cart abandonment, eCommerce, online sales, online shopping, sales, shopping cart on September 25, 2009 | Leave a Comment »
In a previous post, Common Reasons for eCommerce Shopping Cart Abandonment, we pointed out that shopping cart abandonment averages as high 78 percent. However, a recent study by McAfee has found that nearly two-thirds (65%) of online shoppers who abandon their carts come back within a day or more to complete the purchase.
McAfee’s study of [...]
Posted in Internet Marketing, eCommerce, tagged business, direct marketing, eCommerce, email marketing, marketing, marketing campaigns, online sales on September 11, 2009 | 1 Comment »
Email marketing is one of the best ways to promote an eCommerce website. Since fans of a site and its product offerings are likely to want to receive promotional offers and news. Think about it, do you receive email marketing from companies you’ve done business with that you like to receive, such as those from [...]
Posted in eCommerce, tagged business, e-commerce, eCommerce, Internet Marketing, marketing, online sales, sales, selling online, technology, Web Design on December 31, 2008 | Leave a Comment »
Increase your online sales, increase your online sales, and increase your online sales some more… Yes, we sound like a broken record. However, breaking records is what successful selling is all about.
Use the following checklist to take “another” look at your site with your eye focused on converting your site visitor’s into paying customers.
Test, test [...]
Posted in eCommerce, tagged business, eCommerce, economy, internet, marketing, online sales, retail, technology, web, website on November 6, 2008 | Leave a Comment »
In today’s undeniably difficult economic climate, all businesses are cutting costs. Some are tempted to skimp on their investment in ecommerce, viewing it as a marketing expense rather than a line of business. That is a mistake.
Online retail is growing at 12 times the rate of brick and mortar.
Internet Retailer has announced that online retail sales [...]
