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Posts Tagged ‘link building’

When one thinks of building links to their website to increase Google PageRank and visibility in the search engines a lot of ideas come to mind, such as blogging, submitting links to directory sites, social bookmarking, etc. However, one of the oldest and easiest ways to build links to your website is through online press [...]

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When some people first hear of the college paper “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, written by Google’s founders Sergey Brin and Lawrence Page, they often yawn or laugh it off as being outdated. Well let’s step back and think again, this famous paper starts off with these exact words, “In this [...]

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The idea of social media marketing is often embraced with mixed perceptions. Maybe this is due in part the “marketing” word, which conjurors up a lot of wrong ideas as to what social media is really all about. So from now on, think of your social media marketing efforts as “social media optimization”. Taking this [...]

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In the good old days, it was enough to simply have a website. After all, Kevin Costner told us that, “If you build it they will come”. Today, any online retailer will tell you that Kevin’s old saying is just that; an old saying. An online business consultant will tell you that great website design will make a [...]

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Last week we talked about building inbound links to augment your SEO. This week, we’ll talk more about the details of link creation, including keywords and content. As with anything related to SEO, it is imperative to use the right keywords in when building links. Using the same wedding photographer example that we used last week, your first step [...]

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It’s a known fact that search engines (read: Google) place a weighty importance on one-way inbound links when determining your placement in search results. Unfortunately, successfully link building takes a lot of time and energy, so it’s often put on the back burner. This isn’t only costly – it’s plain foolish. Inbound links are one of the [...]

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