If you’ve read any of our previous blog posts you’re probably starting to pick up on a theme; being successful online takes effort. As a matter of fact, building a thriving ecommerce business takes the same amount of hard work and discipline as building any other business, if not more so.
The following tips will help [...]
Posts Tagged ‘internet’
eCommerce Reality Check for Success
Posted in Internet Marketing, eCommerce, tagged business, eCommerce, internet, marketing, online, sales, selling, technology, website on June 15, 2009 | Leave a Comment »
Using Product Images to Increase Online Sales
Posted in Internet Marketing, eCommerce, tagged business, eCommerce, images, internet, marketing, online, photos, pictures, product, sales, selling, website on June 4, 2009 | Leave a Comment »
When selling online a picture isn’t just worth a 1000 words – it’s worth 1000’s of sales. This thought holds true for every picture you post on your website. As the old Nike slogan goes, “Image is Everything”, and nowhere is this more true than online.
The images your website uses are among the first things [...]
Writing a Better About Us Page
Posted in Internet Marketing, eCommerce, tagged business, content, design, eCommerce, internet, marketing, website, writing on May 27, 2009 | Leave a Comment »
Some websites seem to provide an About Us page just for the sake of doing so with very little information that reinforces trust in the company.
Studies have found that visitors who visit a websites About Us page convert at a higher rate than those that don’t. A well written About Us page can provide your [...]
Common Reasons for eCommerce Shopping Cart Abandonment
Posted in Internet Marketing, eCommerce, tagged abandonment, business, eCommerce, internet, marketing, sales, shopping cart, Web Design on May 18, 2009 | Leave a Comment »
It is estimated that online shoppers abandon their ecommerce shopping carts during checkout at a range between 25 percent (Andersen Consulting) on the low end and 78 percent (Bizrate.com) on the high end. The following are among the most cited reasons for cart abandonment.
Lack of product and contact information
Prices on site too high
Shipping/handling costs too [...]
Good Economic News – Consumers Are Buying Online
Posted in eCommerce, tagged advertising, business, eCommerce, economy, internet, marketing, online, sales, selling, technology, website on February 25, 2009 | Leave a Comment »
Regardless of what we hear about the economy these days, the web is still hot. According to ComScore, online sales totaled $10.9 billion in January of this year. Among the categories that grew the most were sports and fitness, up 42% vs. a year ago; books and magazines, up 37%; and home, garden and furniture, [...]
The Three P’s of Search Engine Optimization
Posted in SEO, tagged business, eCommerce, internet, marketing, search, search engine optimization, sem, SEO, technology on February 5, 2009 | Leave a Comment »
There is no question that search engine optimization (SEO) can put your website on the fast track to increased visitors and potential sales. However, the fast track can often take a matter of months, and in some cases years to fully materialize. This being the case, you have to understand the three P’s of “real [...]
Get Your Small Business Online in 2009
Posted in Internet Marketing, tagged advertising, businesses, eCommerce, internet, marketing, online, sales, selling, site, web, website on January 28, 2009 | Leave a Comment »
Despite a slowdown in the economy, leading research organizations including eMarketer are forecasting online shopping to grow at approximately 6% over the next year, while in-store retail sales continue to decline.
At a time when all businesses are trying to maximize every sales opportunity, it is amazing to find that nearly 40% of small businesses still [...]
Guidelines for Good Web Site Design – Part 9 of 9
Posted in Web Design, tagged business, design, development, eCommerce, internet, marketing, site, web, website on November 26, 2008 | 2 Comments »
Consistency
In this final post of our series on Guidelines for Good Web Design, we’re wrapping it up with the element that ties all of the other pieces together – consistency.
Consistency is critical to good web design to ensure everything matches. Heading sizes, fonts, colors, spacing, navigation, etc. Good web design should be consistently themed to [...]
Guidelines for Good Web Site Design – Part 8 of 9
Posted in Web Design, tagged business, design, development, eCommerce, graphics, images, internet, marketing, photoshop, site, web, website on November 19, 2008 | 2 Comments »
Crisp and Sharp Web Design
Keeping your web site design looking crisp and sharp requires thinking at the pixel level. Sure, everything in your CSS will be pixel perfect, but in software such as Photoshop you’re going to have to work for it. To achieve a sharp design for your images and graphics you have to:
Keep [...]
Guidelines for Good Web Site Design – Part 7 of 9
Posted in Web Design, tagged alignment, business, design, development, eCommerce, internet, marketing, site, usability, web, website on November 12, 2008 | 5 Comments »
Alignment in Web Design
All good web designers understand the importance of using alignment to create associations between visual elements of a web page, which helps site visitors easily understand the objects on the page.
Alignment in web design works by visually associating multiple elements in a way that the elements become instinctively related to one another [...]
