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Posts Tagged ‘eCommerce’
eCommerce White Paper – eCommerce Best Practices Guide
Posted in eCommerce, tagged eCommerce, conversion, business, White Paper, Whitepaper, Best Practices, Guide on December 22, 2009 | Leave a Comment »
Cross-Selling Tips to Maximize Online Sales & Conversion
Posted in Internet Marketing, eCommerce, tagged business, cross-selling, eCommerce, Internet Marketing, marketing, online sales, sales, up-selling on December 7, 2009 | Leave a Comment »
The art of effective cross-selling (offering related items) and up-selling (suggesting more expensive alternatives) on your product pages can make a significant difference in the overall sales volume and conversion ratio of your ecommerce website.
Effective Cross-selling and Up-selling can Increase:
Average order totals
Conversion rates
Exposure to higher margin items and best sellers
Awareness of the depth of your [...]
Holiday Season 2009 eCommerce Sales & Marketing Checklist
Posted in Internet Marketing, eCommerce, tagged 2009, business, checklist, Christmas, eCommerce, holiday, marketing, online, sales, selling on November 9, 2009 | Leave a Comment »
Your eCommerce website should be ready and rolling for the holiday season and online Christmas sales. Whether you believe your site is ready or not, review the following Holiday Season 2009 eCommerce Sales & Marketing Checklist. If you find anything below that you haven’t already addressed, now is the time to make it happen!
Take advantage [...]
Most Shoppers Who Abandon Their Carts Return to Buy
Posted in eCommerce, tagged business, cart abandonment, eCommerce, online sales, online shopping, sales, shopping cart on September 25, 2009 | Leave a Comment »
In a previous post, Common Reasons for eCommerce Shopping Cart Abandonment, we pointed out that shopping cart abandonment averages as high 78 percent. However, a recent study by McAfee has found that nearly two-thirds (65%) of online shoppers who abandon their carts come back within a day or more to complete the purchase.
McAfee’s study of [...]
Email Marketing Still Drives Results
Posted in Internet Marketing, eCommerce, tagged business, direct marketing, eCommerce, email marketing, marketing, marketing campaigns, online sales on September 11, 2009 | 1 Comment »
Email marketing is one of the best ways to promote an eCommerce website. Since fans of a site and its product offerings are likely to want to receive promotional offers and news. Think about it, do you receive email marketing from companies you’ve done business with that you like to receive, such as those from [...]
Despite a Slower Economy, Online Sales Continue Strong Growth
Posted in eCommerce, tagged business, eCommerce, economy, online, report, retail, sales, technology on August 27, 2009 | Leave a Comment »
A recent report from the U.S. Census Bureau shows that despite a slower economy (and traditional in-store retail sales being significantly down) eCommerce retail sales are still growing at a strong pace.
The chart below shows estimated quarterly U.S. retail eCommerce sales as a percent of total quarterly retail sales from the 4th Quarter of 1999 [...]
eCommerce Reality Check for Success
Posted in Internet Marketing, eCommerce, tagged business, eCommerce, internet, marketing, online, sales, selling, technology, website on June 15, 2009 | Leave a Comment »
If you’ve read any of our previous blog posts you’re probably starting to pick up on a theme; being successful online takes effort. As a matter of fact, building a thriving ecommerce business takes the same amount of hard work and discipline as building any other business, if not more so.
The following tips will help [...]
Using Product Images to Increase Online Sales
Posted in Internet Marketing, eCommerce, tagged business, eCommerce, images, internet, marketing, online, photos, pictures, product, sales, selling, website on June 4, 2009 | Leave a Comment »
When selling online a picture isn’t just worth a 1000 words – it’s worth 1000’s of sales. This thought holds true for every picture you post on your website. As the old Nike slogan goes, “Image is Everything”, and nowhere is this more true than online.
The images your website uses are among the first things [...]
Writing a Better About Us Page
Posted in Internet Marketing, eCommerce, tagged business, content, design, eCommerce, internet, marketing, website, writing on May 27, 2009 | Leave a Comment »
Some websites seem to provide an About Us page just for the sake of doing so with very little information that reinforces trust in the company.
Studies have found that visitors who visit a websites About Us page convert at a higher rate than those that don’t. A well written About Us page can provide your [...]
Common Reasons for eCommerce Shopping Cart Abandonment
Posted in Internet Marketing, eCommerce, tagged abandonment, business, eCommerce, internet, marketing, sales, shopping cart, Web Design on May 18, 2009 | Leave a Comment »
It is estimated that online shoppers abandon their ecommerce shopping carts during checkout at a range between 25 percent (Andersen Consulting) on the low end and 78 percent (Bizrate.com) on the high end. The following are among the most cited reasons for cart abandonment.
Lack of product and contact information
Prices on site too high
Shipping/handling costs too [...]
