Writing a Better About Us Page

Some websites seem to provide an About Us page just for the sake of doing so with very little information that reinforces trust in the company.
Studies have found that visitors who visit a websites About Us page convert at a higher rate than those that don’t. A well written About Us page can provide your [...]

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Web Site Navigation Design

Your web site’s primary and secondary navigation is important to users, search engines, and the overall success of your site. User-friendly site navigation is important to help both search engine crawlers and visitors find their way through your site. Therefore, the easier you make this process, the more pages search engines will index – and [...]

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Guidelines for Good Web Site Design – Part 9 of 9

Consistency
In this final post of our series on Guidelines for Good Web Design, we’re wrapping it up with the element that ties all of the other pieces together – consistency.
Consistency is critical to good web design to ensure everything matches. Heading sizes, fonts, colors, spacing, navigation, etc. Good web design should be consistently themed to [...]

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Guidelines for Good Web Site Design – Part 8 of 9

Crisp and Sharp Web Design
Keeping your web site design looking crisp and sharp requires thinking at the pixel level. Sure, everything in your CSS will be pixel perfect, but in software such as Photoshop you’re going to have to work for it. To achieve a sharp design for your images and graphics you have to:

Keep [...]

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Guidelines for Good Web Site Design – Part 7 of 9

Alignment in Web Design
All good web designers understand the importance of using alignment to create associations between visual elements of a web page, which helps site visitors easily understand the objects on the page.
Alignment in web design works by visually associating multiple elements in a way that the elements become instinctively related to one another [...]

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Guidelines for Good Web Site Design – Part 6 of 9

Usability
As important as a great looking website is, it’s not going to perform well if it isn’t easy for your visitors to interact with. Therefore, web designers need to ensure they provide for both eye appeal and a site that’s designed for easy use.
Although, we have previously covered some areas of usability such as navigation [...]

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Guidelines for Good Web Site Design – Part 5 of 9

Text and Formatting
The text you choose for your web site is among the most important design elements you need to consider. Even though you may have always liked Arial font on previous sites, a new project may not necessarily look as good with this tried and true font. To set off the overall look of [...]

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Guidelines for Good Web Site Design – Part 4 of 9

Design to Build
Thanks to CSS layouts building great looking websites has gotten a lot easier, but you still need to do some thinking while you’re in the ‘design’ mode. Things you want to consider include:
Can it be done? – Are your design ideas compatible with current standards? If not you may have fonts that don’t [...]

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Guidelines for Good Web Site Design – Part 3 of 9

Site Navigation
Have you ever been to an incredible looking site that pulled you right in, only to find the navigation structure too weird for you to intuitively figure out? Sure, you may remember such sites, but more than likely you can’t recall their names since you know you’ll never be going back to them… With [...]

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Guidelines for Good Web Site Design – Part 2 of 9

White Space, the Final Frontier
When most of us first started designing web sites we couldn’t resist filling the whole page with lots of stuff. Maybe it was because we viewed empty space as wasteful, like empty shelves in our brick & mortar. Now, most of us have grown up and learned that the opposite is true. Generous, well-placed [...]

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