Some websites seem to provide an About Us page just for the sake of doing so with very little information that reinforces trust in the company.
Studies have found that visitors who visit a websites About Us page convert at a higher rate than those that don’t. A well written About Us page can provide your [...]
Posts Tagged ‘content’
Writing a Better About Us Page
Posted in Internet Marketing, eCommerce, tagged business, content, design, eCommerce, internet, marketing, website, writing on May 27, 2009 | Leave a Comment »
6 Tips for Writing Website Copy that Sells
Posted in Internet Marketing, eCommerce, tagged business, content, copywriting, eCommerce, marketing, online, sales, selling, website, writing on April 24, 2009 | 1 Comment »
When writing content for your website keep in mind that most people scan text, they’re impatient, and they’re skeptical if they haven’t done business with you before. These three reasons ultimately lead to less sales and income for most online businesses. So what can you do to address these issues and increase your sales? Start [...]
If Content is King, Then Marketing is Emperor of the Universe
Posted in Internet Marketing, tagged business, content, eCommerce, internet, marketing, online, promotion, sales, web, webcopy, website on September 12, 2008 | Leave a Comment »
Over the years, I have read hundreds of articles, blogs, and forum discussions about the separation line between content and marketing. Do you write content first, then market around it, or do you do the marketing first and then create content for padding? It’s a business version of that other old question about the chicken [...]
