4 More Tips to Increase Online Sales

If you sell online (or anywhere else for that matter) you should always be looking for ways to sell more. The following tips can help you gain more sales from both existing and new customers with little to no out of pocket expense. Clearly list all products and services your business offers on your website, [...]

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Online Press Releases for SEO Link Building

When one thinks of building links to their website to increase Google PageRank and visibility in the search engines a lot of ideas come to mind, such as blogging, submitting links to directory sites, social bookmarking, etc. However, one of the oldest and easiest ways to build links to your website is through online press [...]

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Social Media Marketing Success Takes Time

As more businesses turn to social media marketing to grow their brands and increase sales, they’re quickly learning that real results require a significant investment of time. As a rule, those who commit the most time are the most likely to be successful. According to the Social Media Marketing Industry Report published by Michael Stelzner, [...]

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Good Economic News – Consumers Are Buying Online

Regardless of what we hear about the economy these days, the web is still hot. According to ComScore, online sales totaled $10.9 billion in January of this year. Among the categories that grew the most were sports and fitness, up 42% vs. a year ago; books and magazines, up 37%; and home, garden and furniture, [...]

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Get Your Small Business Online in 2009

Despite a slowdown in the economy, leading research organizations including eMarketer are forecasting online shopping to grow at approximately 6% over the next year, while in-store retail sales continue to decline. At a time when all businesses are trying to maximize every sales opportunity, it is amazing to find that nearly 40% of small businesses [...]

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Social media is just word of mouth advertising – the new back fence chat

Social media is being talked up everywhere as the newest thing in internet marketing, but it isn’t really new…  The only difference between online social media and old school word of mouth is the speed at which the word is spread. Modern social media allows you to grow your business faster through accelerated word of [...]

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SEO (search engine optimization) vs. PPC (pay-per-click)

Surprisingly a lot of people involved in ecommerce have heard of SEO (Search Engine Optimization) and PPC (Pay Per Click) advertising, but they aren’t really sure how they work or which is the best for promoting their website. SEO refers to the natural search engine results which are free, opposed to PPC ads (sponsored results) [...]

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