Email marketing is one of the best ways to promote an eCommerce website. Since fans of a site and its product offerings are likely to want to receive promotional offers and news. Think about it, do you receive email marketing from companies you’ve done business with that you like to receive, such as those from [...]
Archive for the ‘Internet Marketing’ Category
Email Marketing Still Drives Results
Posted in Internet Marketing, eCommerce, tagged business, direct marketing, eCommerce, email marketing, marketing, marketing campaigns, online sales on September 11, 2009 | 1 Comment »
eCommerce Reality Check for Success
Posted in Internet Marketing, eCommerce, tagged business, eCommerce, internet, marketing, online, sales, selling, technology, website on June 15, 2009 | Leave a Comment »
If you’ve read any of our previous blog posts you’re probably starting to pick up on a theme; being successful online takes effort. As a matter of fact, building a thriving ecommerce business takes the same amount of hard work and discipline as building any other business, if not more so.
The following tips will help [...]
Using Product Images to Increase Online Sales
Posted in Internet Marketing, eCommerce, tagged business, eCommerce, images, internet, marketing, online, photos, pictures, product, sales, selling, website on June 4, 2009 | Leave a Comment »
When selling online a picture isn’t just worth a 1000 words – it’s worth 1000’s of sales. This thought holds true for every picture you post on your website. As the old Nike slogan goes, “Image is Everything”, and nowhere is this more true than online.
The images your website uses are among the first things [...]
Writing a Better About Us Page
Posted in Internet Marketing, eCommerce, tagged business, content, design, eCommerce, internet, marketing, website, writing on May 27, 2009 | Leave a Comment »
Some websites seem to provide an About Us page just for the sake of doing so with very little information that reinforces trust in the company.
Studies have found that visitors who visit a websites About Us page convert at a higher rate than those that don’t. A well written About Us page can provide your [...]
Common Reasons for eCommerce Shopping Cart Abandonment
Posted in Internet Marketing, eCommerce, tagged abandonment, business, eCommerce, internet, marketing, sales, shopping cart, Web Design on May 18, 2009 | Leave a Comment »
It is estimated that online shoppers abandon their ecommerce shopping carts during checkout at a range between 25 percent (Andersen Consulting) on the low end and 78 percent (Bizrate.com) on the high end. The following are among the most cited reasons for cart abandonment.
Lack of product and contact information
Prices on site too high
Shipping/handling costs too [...]
4 More Tips to Increase Online Sales
Posted in Internet Marketing, eCommerce, tagged advertising, business, eCommerce, marketing, promotion, retail, sales, selling on May 8, 2009 | Leave a Comment »
If you sell online (or anywhere else for that matter) you should always be looking for ways to sell more. The following tips can help you gain more sales from both existing and new customers with little to no out of pocket expense.
Clearly list all products and services your business offers on your website, even [...]
Online Press Releases for SEO Link Building
Posted in Internet Marketing, SEO, tagged advertising, business, Internet Marketing, link building, optimization, search engine optimization, SEO on May 1, 2009 | 1 Comment »
When one thinks of building links to their website to increase Google PageRank and visibility in the search engines a lot of ideas come to mind, such as blogging, submitting links to directory sites, social bookmarking, etc. However, one of the oldest and easiest ways to build links to your website is through online press [...]
6 Tips for Writing Website Copy that Sells
Posted in Internet Marketing, eCommerce, tagged business, content, copywriting, eCommerce, marketing, online, sales, selling, website, writing on April 24, 2009 | 1 Comment »
When writing content for your website keep in mind that most people scan text, they’re impatient, and they’re skeptical if they haven’t done business with you before. These three reasons ultimately lead to less sales and income for most online businesses. So what can you do to address these issues and increase your sales? Start [...]
Optimizing for Local Search
Posted in Internet Marketing, SEO, tagged eCommerce, local search, search engine optimization, SEO, technology, Web Design on April 17, 2009 | Leave a Comment »
Many websites, especially those that only sell online, are not maximizing the potential that local search optimization offers. It isn’t uncommon for pure play online businesses to think that their geographical location is of little importance since they sell on a nationwide or worldwide basis. However, this couldn’t be further from the truth.
In today’s online [...]
3 Most Common PPC Marketing Mistakes
Posted in Internet Marketing, tagged pay per click, pay per click advertising, pay per click management, pay per click marketing, pay per click search, ppc, ppc advertising, ppc campaign, ppc marketing, ppc search on March 19, 2009 | Leave a Comment »
The idea of using Pay-Per-Click (PPC) marketing to generate large volumes of new sales overnight sounds easy in theory. Yes, some marketers do achieve almost instant success using PPC marketing programs such as Google AdWords or Yahoo! Search Marketing. However, most find that they lose money quicker than they make it due to flaws in [...]
