Email marketing is one of the best ways to promote an eCommerce website. Since fans of a site and its product offerings are likely to want to receive promotional offers and news. Think about it, do you receive email marketing from companies you’ve done business with that you like to receive, such as those from [...]
Archive for the ‘eCommerce’ Category
Email Marketing Still Drives Results
Posted in Internet Marketing, eCommerce, tagged business, direct marketing, eCommerce, email marketing, marketing, marketing campaigns, online sales on September 11, 2009 | 1 Comment »
eCommerce Reality Check for Success
Posted in Internet Marketing, eCommerce, tagged business, eCommerce, internet, marketing, online, sales, selling, technology, website on June 15, 2009 | Leave a Comment »
If you’ve read any of our previous blog posts you’re probably starting to pick up on a theme; being successful online takes effort. As a matter of fact, building a thriving ecommerce business takes the same amount of hard work and discipline as building any other business, if not more so.
The following tips will help [...]
Using Product Images to Increase Online Sales
Posted in Internet Marketing, eCommerce, tagged business, eCommerce, images, internet, marketing, online, photos, pictures, product, sales, selling, website on June 4, 2009 | Leave a Comment »
When selling online a picture isn’t just worth a 1000 words – it’s worth 1000’s of sales. This thought holds true for every picture you post on your website. As the old Nike slogan goes, “Image is Everything”, and nowhere is this more true than online.
The images your website uses are among the first things [...]
Writing a Better About Us Page
Posted in Internet Marketing, eCommerce, tagged business, content, design, eCommerce, internet, marketing, website, writing on May 27, 2009 | Leave a Comment »
Some websites seem to provide an About Us page just for the sake of doing so with very little information that reinforces trust in the company.
Studies have found that visitors who visit a websites About Us page convert at a higher rate than those that don’t. A well written About Us page can provide your [...]
Common Reasons for eCommerce Shopping Cart Abandonment
Posted in Internet Marketing, eCommerce, tagged abandonment, business, eCommerce, internet, marketing, sales, shopping cart, Web Design on May 18, 2009 | Leave a Comment »
It is estimated that online shoppers abandon their ecommerce shopping carts during checkout at a range between 25 percent (Andersen Consulting) on the low end and 78 percent (Bizrate.com) on the high end. The following are among the most cited reasons for cart abandonment.
Lack of product and contact information
Prices on site too high
Shipping/handling costs too [...]
4 More Tips to Increase Online Sales
Posted in Internet Marketing, eCommerce, tagged advertising, business, eCommerce, marketing, promotion, retail, sales, selling on May 8, 2009 | Leave a Comment »
If you sell online (or anywhere else for that matter) you should always be looking for ways to sell more. The following tips can help you gain more sales from both existing and new customers with little to no out of pocket expense.
Clearly list all products and services your business offers on your website, even [...]
6 Tips for Writing Website Copy that Sells
Posted in Internet Marketing, eCommerce, tagged business, content, copywriting, eCommerce, marketing, online, sales, selling, website, writing on April 24, 2009 | 1 Comment »
When writing content for your website keep in mind that most people scan text, they’re impatient, and they’re skeptical if they haven’t done business with you before. These three reasons ultimately lead to less sales and income for most online businesses. So what can you do to address these issues and increase your sales? Start [...]
4 eCommerce Tips to Increase Online Sales
Posted in eCommerce, tagged business, eCommerce, ecommerce design, ecommerce merchandising, Internet Marketing, online marketing, Web Design on April 10, 2009 | Leave a Comment »
Being successful in the world of ecommerce is dependent upon many disciplines such as merchandising, marketing and design. This being the case, often basic areas of improving conversions for an ecommerce website aren’t fully thought through or applied. The following ecommerce tips will help you to increase your conversion rates for greater sales success and [...]
Good Economic News – Consumers Are Buying Online
Posted in eCommerce, tagged advertising, business, eCommerce, economy, internet, marketing, online, sales, selling, technology, website on February 25, 2009 | Leave a Comment »
Regardless of what we hear about the economy these days, the web is still hot. According to ComScore, online sales totaled $10.9 billion in January of this year. Among the categories that grew the most were sports and fitness, up 42% vs. a year ago; books and magazines, up 37%; and home, garden and furniture, [...]
6 Signs You Need a New eCommerce Website
Posted in eCommerce, tagged business, eCommerce, ecommerce platform, ecommerce software, Internet Marketing, marketing, selling, site, technology, web, Web Design, web development, website on January 14, 2009 | Leave a Comment »
The web is like everything else in life; it constantly changes. This being the case, what may have worked for your business online a few years ago, may no longer be working today. This is why it is critical to choose an ecommerce platform that is highly scalable that can continue to grow with your [...]
