Email marketing is one of the best ways to promote an eCommerce website. Since fans of a site and its product offerings are likely to want to receive promotional offers and news. Think about it, do you receive email marketing from companies you’ve done business with that you like to receive, such as those from your favorite specialty store or big box retailer? For most people, the answer is an overwhelming yes!
Is your company actively using email marketing to grow your brand and increase sales? If not, consider the following numbers recently published by eMarketer.
- 94% of marketing emails were delivered in Q1 2009
- 22% of these emails were opened
- 6% were clicked through
Now stop and think about these numbers for a moment (seriously). Of all marketing emails delivered in Q1 2009, 22% were opened and 6% produced clicks directly resulting in website traffic and potential sales.
There is no question that email continues to be an effective marketing tool that drives results. How effectively is your company using email marketing to grow your business?
Share your thoughts by commenting below.
Email Marketing is getting harder everyday, because of email filters and people got used to getting rid of spam so quickly they don’t even pay much attention to your mails.
However i think it’s still a powerfull tool you can’t overlook, you just have select very well your target audience.