Some websites seem to provide an About Us page just for the sake of doing so with very little information that reinforces trust in the company.
Studies have found that visitors who visit a websites About Us page convert at a higher rate than those that don’t. A well written About Us page can provide your visitors with greater assurance of your company’s legitimacy and that you can meet their needs. The information you provide on your About Us page can make the difference between a visitor converting into a customer or leaving your site for a competitor.
Suggestions for a better About Us page
- Clearly describe your company and its purpose – Describe your company in a manner that makes it obvious to anyone about who you are, what you do, what you have to offer, and how you can solve your visitor’s needs.
- Keep it up to date – If your company has added new product categories or service offerings, make sure you update your About Us page accordingly to reflect what you have to offer your visitors.
- Provide links to support pages – Pages such as your Contact and Company News pages are logical pages to link to from your About Us page. Also linking to support pages from your About Us page encourages additional engagement with your website and brand.
- List awards and associations – Let your visitors know about your noteworthy achievements and associations with other groups or companies.
- Social media profiles and blogs – If you participate in social networking communities such as Facebook, tweet on Twitter, or have a great blog, your About Us page is the perfect place to link to these additional resources.
When writing your About Us page keep the above suggestions in mind and remember no one is going to know your story unless you tell it.
What are you telling visitors to your website when they visit your About Us page?
