Some websites seem to provide an About Us page just for the sake of doing so with very little information that reinforces trust in the company.
Studies have found that visitors who visit a websites About Us page convert at a higher rate than those that don’t. A well written About Us page can provide your [...]
Archive for May, 2009
Writing a Better About Us Page
Posted in Internet Marketing, eCommerce, tagged business, content, design, eCommerce, internet, marketing, website, writing on May 27, 2009 | Leave a Comment »
Common Reasons for eCommerce Shopping Cart Abandonment
Posted in Internet Marketing, eCommerce, tagged abandonment, business, eCommerce, internet, marketing, sales, shopping cart, Web Design on May 18, 2009 | Leave a Comment »
It is estimated that online shoppers abandon their ecommerce shopping carts during checkout at a range between 25 percent (Andersen Consulting) on the low end and 78 percent (Bizrate.com) on the high end. The following are among the most cited reasons for cart abandonment.
Lack of product and contact information
Prices on site too high
Shipping/handling costs too [...]
4 More Tips to Increase Online Sales
Posted in Internet Marketing, eCommerce, tagged advertising, business, eCommerce, marketing, promotion, retail, sales, selling on May 8, 2009 | 1 Comment »
If you sell online (or anywhere else for that matter) you should always be looking for ways to sell more. The following tips can help you gain more sales from both existing and new customers with little to no out of pocket expense.
Clearly list all products and services your business offers on your website, even [...]
Online Press Releases for SEO Link Building
Posted in Internet Marketing, SEO, tagged advertising, business, Internet Marketing, link building, optimization, search engine optimization, SEO on May 1, 2009 | 1 Comment »
When one thinks of building links to their website to increase Google PageRank and visibility in the search engines a lot of ideas come to mind, such as blogging, submitting links to directory sites, social bookmarking, etc. However, one of the oldest and easiest ways to build links to your website is through online press [...]
