The web is like everything else in life; it constantly changes. This being the case, what may have worked for your business online a few years ago, may no longer be working today. This is why it is critical to choose an ecommerce platform that is highly scalable that can continue to grow with your business as your needs evolve.
If you’re thinking it’s time you made the move to a new ecommerce website, or if you’re unsure of whether you’ve reached that point. Ask yourself the following questions:
- Can my website be found in the major search engines?
- Do I have a high visitor-to-sales conversion rate?
- Is my website using the latest ecommerce technology?
- Is my website easy to manage and can I make immediate updates as needed?
- Can my website easily grow with my business overtime or is it already outdated?
- Is my website effectively competing against my major online competitors?
If you answered “No” to any of the above questions, you are most likely in need of a new ecommerce website for the following reasons:
If your website cannot be found in the major search engines this is often due to design and code issues, which can best be resolved with a new website. In today’s online consumer world, no business can afford not to be found in the search engines where potential customers are searching for your products and services. There is little point to having a website if no one can find it.
If your visitor-to-sales conversion rate is low, this can be due to many site related factors such as your site design, page load times, and shopping cart functionality.
If your website isn’t using the latest ecommerce technology, savvy online shoppers are aware of this and are likely to abandon making a purchase from a site that seems less than professional or outdated.
If your website isn’t easy to manage from anywhere, at anytime, you’re missing out on opportunity. Successful ecommerce companies are able to adapt and react to market changes and update site content on the fly. If your ecommerce platform doesn’t allow you to easily do this, you’re at a competitive disadvantage to your competitors that can.
If your ecommerce website cannot easily grow with your business as your needs evolve, you will either be in a position to stick with a website that is outdated, or change to a completely different platform each time you outgrow your existing website. If your current site isn’t highly scalable to grow as your needs change, it is a hindrance to your business.
If your website cannot effectively compete with your competitors, you’re doing your competitors a favor. Think of it this way, if you go to website “A” and are impressed, and then you go to website “B” which looks less than professional (and outdated), more than likely you will hit the back button on your browser and contact the company at website “A”. This being the case, if your website isn’t presenting your business in the best possible light, it is more than likely doing more harm to your business than good.
These six questions are just a small example of the many questions that should be asked in determining if it’s time for you to take action on establishing a new website. In today’s hyper-competitive world of the internet, and the state of the current economy, you cannot afford to have a website that isn’t reinforcing your brand and producing measurable bottom line results.
If you think it’s time to take your ecommerce site to next level let us know. You will be amazed by the capabilities of our ecommerce solutions and how they can help your business sell more both online and in-store.
