Increase your online sales, increase your online sales, and increase your online sales some more… Yes, we sound like a broken record. However, breaking records is what successful selling is all about.
Use the following checklist to take “another” look at your site with your eye focused on converting your site visitor’s into paying customers.
- Test, test and test again. How are your calls to action working? Have you tried and tested various formats to get an idea of what’s working and what’s not?
- Look at the quality of your content. Check your pages for misspellings, broken links, image clarity, etc. If your site’s appearance isn’t as good as it could be, more than likely you’re losing a significant number of sales.
- Make sure that all of your images and other content load quickly. Slow loading pages drive online shoppers away faster than you can say “click”.
- Maximize cross-sell and up-sell opportunities throughout your site. Think about cross-selling items that are related such as shoes and belts, and up-selling to more expensive items where appropriate.
- Make sure your contact information and customer service policies are easy to find with as little effort as possible. This will help your visitor’s feel more secure in purchasing from your site and ultimately increase your online sales.
- Review all of the products on your site to ensure that they’re optimized for your site’s search function. Example, if someone searched your site for a product such as a ‘snow blower’, do you also have the keywords of ‘snow thrower’ in the page content so the item can be found for both terms? Don’t overlook this gigantic online selling opportunity.
When selling online, the little things can make a big difference in getting the sale. If you take the time to carefully review your site for the above key factors, provide outstanding customer service, and are competitive in your market, you’re sure to increase your online sales.
