Probably the most overlooked page of most ecommerce websites is the Thank You page. You know…the one your visitors see after they made a purchase from you.
When people are in the “buying mode” and they have already placed the confidence in your site to buy from YOU, this page offers a lot of opportunity. If your Thank You page simply thanks your customer for their order, you’re missing out on an added sales opportunity.
Smart Thank You pages offer additional options to buy, such as a sample of the sites best sellers, suggested close out items, and even links to join the sites newsletter.
If you have ever shopped online, you know from experience that the thank you page is a page people really pay attention to, since they want to see if there are any other important details related to their order. This being the case, you have a captive audience that’s already in the buying and trust mode. This is the perfect opportunity to get your customers to take additional actions you want them to take.
Don’t be afraid to ask for more, most customers welcome additional product suggestions and ways to interact with your company. Just make sure you keep things useful and friendly, and you’re sure to increase your conversion rates and repeat sales.
Thank you for reading this blog post, and when you’re ready to take your online business to a higher level with an advanced ecommerce solution contact us, we’re here to help.
