Is Your Website Effectively Using its Thank You Page?

Probably the most overlooked page of most ecommerce websites is the Thank You page. You know…the one your visitors see after they made a purchase from you. When people are in the “buying mode” and they have already placed the confidence in your site to buy from YOU, this page offers a lot of opportunity. [...]

Read Full Post »

SEO Page Titles and Meta Tags are Alive and Well

Often when reading about SEO online, it’s common to come across suggestions that you shouldn’t spend much time on your page title tags or keyword and description Meta tags. Many SEO articles even say that you shouldn’t even bother with keyword and description Meta tags. So what is a good webmaster or site manager to [...]

Read Full Post »

If Content is King, Then Marketing is Emperor of the Universe

Over the years, I have read hundreds of articles, blogs, and forum discussions about the separation line between content and marketing. Do you write content first, then market around it, or do you do the marketing first and then create content for padding? It’s a business version of that other old question about the chicken [...]

Read Full Post »

5 Tips for a More Compelling Homepage

We’ve all heard that the homepage is the most important page of our web site. Even though this has been ingrained into our brains over the years, many of us are still guilty of wasting this precious piece of online real estate. So now it’s time to look at your homepage with an objective eye [...]

Read Full Post »

Basic SEO Keyword Guidelines

OK, let’s go over this again.  Everyone wants to come up on the first page of results when prospective customers are searching. With millions of businesses competing for billions of keyword phrases, there are thousands of sneaky little tricks that can help you out. Before you can get sneaky, you have to cover the basics. Here [...]

Read Full Post »