More Ecommerce Tips to Increase Online Sales

Yes, we are starting to sound like we only know two words, “increase sales”. However, you have to admit these are pretty important words for any business. Especially for an ecommerce website where your next competitor is just a click away waiting to take your customer if your game isn’t better than theirs. Now there’s [...]

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Increase online sales by improving your website’s home page

Sometimes it’s hard to look at your website’s home page with a fresh set of eyes, especially if you’ve been looking at it for years. However, it has to be done. The home page is the most important page of your site, and it has the biggest influence on whether your visitors stick around and buy [...]

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SEO Best Practices Do’s and Don’ts Part 2

Yesterday, we covered things you should do to improve your website’s SEO, which I’m sure you’ve already started applying. Now we’re going to address what NOT to do, since these tactics will fail miserably and usually have a negative effect on your natural search engine rankings.  Whatever you do, avoid all of the activity we mention below [...]

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SEO Best Practices Do’s and Don’ts Part 1

Optimizing your website for “organic” or “natural” search results in search engines such as Google isn’t an easy task. However, it is critical for your online success, since improving your natural search rankings will deliver significantly better visitor traffic to your website in both quantity and quality. Although SEO is both a science and an [...]

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Two Steps to Getting Your Business on Facebook

More and more large brand names are expanding their online branding efforts to social media sites like Facebook.   Ironically, many smaller to medium sized businesses still aren’t following suit, even though this format is the cheapest one out there. Largely, many businesses just don’t know where to start.   So, here’s what you do to get [...]

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Design your website to be sticky like glue

OK, so someone did a search on Google, and they’ve landed on your web site. Now what? Will they read what they’ve found, click to another page of your site, or simply hit the back button on their browser and say bye-bye? Regardless of how fantastic your site is, you will always have a percentage [...]

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Web 2.0 Internet marketing has changed the game

While driving new traffic to your website will always be important for growing online sales, driving return traffic (and increased sales from existing customers) is equally important.  When used effectively, Web 2.0 marketing strategies are a great catalyst for repeat visits. Your prospects and existing customers are not online purely to shop. They’re visiting Web [...]

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How to write content for a blog

Want to blog but not sure where to start? The following tips on how to write for a blog will help get your blog juices flowing. These tips are not all inclusive or set in stone. If you have other suggestions, let me know! Always use a clear headline stating the subject of your post. No [...]

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Time to stop fixing your website and replace it?

As online retailers have gained more experience over the years, they’re finding that trying to hobble together numerous temporary fixes to their existing websites no longer makes economic sense. In most cases it’s better to simply toss the old site, upgrade their online business to a higher-level ecommerce solution and start with everything tied together correctly. [...]

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Why some websites can’t rank high in the search engines

Even with the greatest efforts, some websites are never able to gain any significant ranking in the search engines. As a result, they see no visitors. Many people don’t realize that a failure to rank is due not only to their on-page and off-page SEO efforts, but the architecture of the website itself. In the good old [...]

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