As online sales continue to grow year after year, more people are actively searching for online coupon codes by company name. For example, a search on Google for your company name followed by terms such as “coupon” or “promo code”. Unfortunately, the top search results rarely result in direct traffic for the searched company, since most companies do not have a page on their site specifically built to capture these searches and potential sales. In most cases, such searches result in all sorts of coupon related sites that either do not actually have a coupon for the company searched for, or are filled with coupon code offerings from competitor’s sites.
So what benefits does on-site coupon code marketing offer your business?
- Accelerates purchasing – On-site coupon codes help potential customers to make a purchase from you quicker than they may have otherwise. Especially, if the offer is valid for a limited time.
- Increases customer loyalty – Shoppers who learn that you offer coupon codes will be more likely to purchase from you again.
- Entices customers away from competitors – It’s common for shoppers to break routine shopping patterns to take advantage of a coupon offer, which can lead to increased new visitor traffic and sales for your business.
- Measurable marketing – Online coupons are among the most measurable and accountable forms of marketing. You can quickly learn what works and what doesn’t with very little expense.
- Coupon pages get shared and linked – This fact is the icing on the cake… People regularly link to coupon pages and share them with their friends via social media sites such as Facebook and Twitter. This also helps your search engine rankings due to the creation of more natural inbound links and social signals pointing to your website.
When you search for your company name followed by terms such as “coupon”, “coupon code”, “promo code”, or “promotional code”, is your website the first result? If not, you’re losing traffic and sales to other sites, when the searcher should have come directly to you in the first place. What is your on-site coupon code marketing plan?
Posted in eCommerce, Internet Marketing | Tagged coupon, coupon code, eCommerce, Internet Marketing, marketing, online coupons, online sales, promo code, promotional code | 1 Comment »
Everything you do on your ecommerce site is a conversion point. This means judiciously thinking about every image, hyperlink, and line of text. Yes, every single element on your site matters, since they all ultimately influence whether your visitors will buy – or look elsewhere.
The following factors will largely determine your conversion rate, which is among most important metrics for a successful ecommerce site.
7 Factors that Influence Online Shoppers to Click ‘Add To Cart’
- It’s all about the shopper. All copy, navigation, ads, etc. should be customer-centric to create a positive shopping experience throughout your site. Also, make sure your online voice speaks to your visitors in a way that resonates with them.
- Shoppers are visual. Successful online retailers think about every visual aspect from their site design, text layout and formatting, and imagery, to convert visitors into buyers. If you’re not presenting a crisp and professional visual experience, you are losing sales.
- Don’t make your visitors guess. You want everything about your site, including your content, navigation structure, offers, product details, and policies to be crystal clear. The moment you make your customers have to guess in the process of deciding whether or not to click ‘Add to Cart’, your conversion drops.
- Shoppers often like what they see first. On traditional retail showroom floors, smart retailers place their bestsellers front and center as you walk into their stores, since customers are usually attracted to what they see first. This being the case, your best sellers should always be listed as your first choices and featured products.
- Shoppers like things they can touch. Putting your product in the hands of your customer to touch and feel is among the oldest retail selling techniques – and it works. Of course your site visitors cannot physically touch what you offer on your site. However, through well written product descriptions, zoom and alternate images, and video, you can help your visitors better visualize ownership of your products.
- Clear and frequent calls to action. Make sure your ads, offers, and product detail pages, all have strong calls to action. You need to provide your visitors with reminders about the action you want them to take along the conversion path. As with traditional brick and mortar retail, you have to ask for the order – selling online is no different.
- Urgency converts into sales. When running promotions you should always have a clear end date. As a rule, the sooner the offer expiration date, the higher the conversion rate. Think in terms of two-day sales and flash sales for a limited number of hours. There’s no urgency to buy unless you create it.
Applying these seven factors to your ecommerce site will increase the number of visitors that click the ‘Add to Cart’ button. It doesn’t matter how much targeted traffic you drive to your site, unless they’re buying. What are you doing to influence your visitors to purchase from you?
Posted in eCommerce, Internet Marketing | Tagged Add to Cart, eCommerce, Internet Marketing, online marketing | Leave a Comment »
Your website is much more than an online store or informational resource; it’s often the first experience people have with your brand and products. The images your site contains directly affect the overall perception of the quality of your products and perceived trust in your brand. This is even more so the case for high-end retailers and manufacturers who sell luxury goods.
Key points of relevancy between your product photography and brand perception
- Your product imagery primarily determines the perception potential and existing customers have about your brand and will significantly influence purchase decisions
- Your product photography influences how long visitors will stay on your site, conversion, and repeat visits
- Your product photography must speak to your target market and their values to instill trust in your brand
- Your product photography can make your brand stand out from your competitors and help establish you as a leader in your industry
Ultimately, professional product photography that captures the right look and feel of your products will increase your customer loyalty, brand image, and sales. What are your product images saying about your brand? And is it the right message?
Posted in eCommerce, Internet Marketing | Tagged branding, conversion, eCommerce, Internet Marketing, marketing, Photography, Product Photography | 2 Comments »
Organic search traffic is the lifeblood of any successful ecommerce business. However, achieving high rankings in major search engines such as Google can be extremely challenging.
The following tips will help you to quickly improve your ecommerce SEO for increased rankings, visitor traffic, and higher conversion.
3 Tips to Improve Your eCommerce SEO
- Optimize All of Your Product Pages
Simply getting your home page and top level pages to rank in Google is not enough. You need to get your product pages to rank as well, since these pages provide the highest ranking and conversion opportunities. If you have thousands of products, the idea of optimizing every single one may sound overwhelming. What sounds even more alarming, is not optimizing these pages and leaving these valuable sales to your competitors. Every one of you product pages needs to be fully optimized with keyword rich page titles, Meta tags, headings, and unique on-page text content to increase their rankings.
- Avoid Duplicate Content
Search engines do not like duplicate content and they will penalize sites for it with lower rankings. Sometimes lower rankings due to duplicate content are not as much search engine penalties, as they are a matter of the search engines selecting the best of the crop from hundreds (if not thousands) of pages from various ecommerce sites that offer the same content. No one wants to see search results that contain page after page of results for the same product offering.
Avoiding duplicate content can be hard to do in some cases, especially if your manufacturers require you to use their “exact” boilerplate product descriptions. If your manufacturers do not require this, you will be best off to rewrite every description in the unique voice of your site. The reason for this, is to create unique content that can out rank your competitors who are using the same boilerplate copy. If your manufacturers will not allow you to change their product descriptions, there are ways to combat this . Things you can do include allowing your visitors to leave product reviews, which will help create unique content. Add cross sells to you product pages to add additional keyword uniqueness. You can also find info to add that your competitors may not be taking advantage of such as product use and care information.
- Make Use of Long Tail Keywords
When optimizing your pages think about the long tail, this is where higher search engine rankings and conversion live. For example, if you sell clothing, you will probably have a pretty hard time (if not impossible) ranking for just the word ‘Clothing’. Unless you happen to be a major brand name retailer. Also, the most obvious top level terms rarely best describe what you’re truly selling. This being the case, you need to think about long tail optimization. Let’s say you have a product page for a polo shirt. You want to look at this page and optimize it for exactly what’s being offered, which is not simply a polo shirt, since it has style elements and probably a brand name. For this example, the polo shirt is a long sleeved polo shirt by Fred Perry. Your long tail keywords for this product would include ‘Long Sleeved Polo Shirt’, ‘Fred Perry Polo Shirt’, and others that may be applicable such as ‘Black Fred Perry Polo Shirt’. Even though these keyword phrases by themselves may have relatively low search volumes, they are easier to rank for, will generate more targeted visitor traffic, and result in higher conversion rates.
Following these tips of optimizing all of your product pages, avoiding duplicate content, and targeting long tail keywords will increase your organic search traffic and overall sales.
Posted in eCommerce, Internet Marketing, SEO | Tagged eCommerce, SEO | Leave a Comment »